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At some point after the wedding, a sister realises she is no longer buying just one Rakhi. The brother is married now. His wife is part of the family - she was at the ceremony that made him a husband, she manages the home he comes back to, and she is increasingly the reason he is at his happiest. Excluding her from Raksha Bandhan would feel like an oversight. The Bhaiya Bhabhi Rakhi set is how that growth is acknowledged in one purchase: one Rakhi for the brother, one Lumba Rakhi for the bhabhi, …